/Top 15 Sites alternatives to Amazon

Top 15 Sites alternatives to Amazon


Amazon is one of the top online retailers, but there are plenty of other sites like it. Maybe you couldn’t find what you wanted on Amazon or simply had a bad shopping experience. Whatever the reason, these nine online stores will make great alternatives for your regular or one-off shopping.

Amazon was founded in 2004 and has since grown to become the most popular online retailer. It offers products in a wide range of categories combining products shipped from Amazon warehouses and third party sellers together in one place. Amazon is also behind the Kindle and is a popular choice for websites to monetise their traffic through the Amazon Associates (affiliate) program.

These sites below have been considered from both a buyer and seller perspective. Thus, no matter what your reason for seeking an Amazon alternative, you’ll find your answer here. Don’t forget to share your favourite alternative (on this list or not) in the comment section.

Why Is Amazon Your Favourite Retailer?

Why Do You Shop At Amazon?

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  • Range of Products
  • Regular Low Prices
  • Discounts and Special Offers
  • Convenience
  • Other
  • I Don’t Like Shopping at Amazon

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Sites Like Amazon

Other popular online shopping experiences.


1: Overstock

Overstock (or O.co) is an American online retailer that has been in business since 1999. Overstock started out selling surplus and returned merchandise at below-retail prices but has in recent years has started stocking more diverse goods and products.

Overstock has a large number of categories to browse and even offers cars, travel, and insurance through its website. This makes Overstock one of the best ‘one-stop’ sites like Amazon currently available in the industry.

Overstock also has one of the best loyalty programs (called Club O), which gives you a generous amount of reward points on every purchase and also unlocks free shipping on every item (usually only available on items of $50 or more).

This is an ideal replacement website for Amazon but also serves well as a secondary site where you can compare prices between Overstock and Amazon before purchasing.

Overstock Summary

Popular CategoriesShips ToBest Features
Things for the home (homeware, furniture. bed, bath)WorldwideClub O rewards program
Accessories & Jewelry  


2: eBay

eBay is another popular alternative to Amazon that offers a wealth of products from a large range of sellers.

On eBay you can easily find the product you need at a competitive price, the second hand market is particularly strong on eBay which is useful for certain product categories where a new item isn’t necessary.

eBay is primarily an online auction website but also allows users to ‘Buy It Now’ if the seller elects this option (which many big sellers on eBay use). eBay is now a household name and receives countless daily visits (strongly placed in the Alexa top 25).

With buyer protection, a wide variety of payment methods, and plenty of support tools eBay is ideal for both sellers and buyers. If you are looking at sites for affiliate reasons, then eBay also has you covered with its eBay Partner Network.

eBay Summary

Popular CategoriesShips ToBest Features
ElectronicsWorldwideRange of sellers and products
Collectibles Second hand items (things you don’t need new, ie; books)


3: Shopify

If you’re looking for an Amazon alternative in order to sell your own products, then Shopify is the number-one solution. With its impressive software, you don’t need any experience to create a powerful online store presence (or hook up your physical store into the Shopify system as well).

You’ve got hundreds of impressive, highly customisable site templates to use along with support for all the payment methods that you’ll want to offer (such as PayPal, credit card, and dozens more).

Shopify is also more than just a pretty storefront. It provides all the data analytics you need and the ability to create your own discount codes or gift cards. Some of the biggest and most recognisable online stores got their start on Shopify and still use it for their backend system.

For Amazon sellers looking to take the leap to their own eCommerce store, there isn’t an alternative that can compare to Shopify.

Shopify Overview

Popular CategoriesShips ToBest Features
Perfect for selling any category of your own product.Up to store ownerEase of use to setup own store
  Data tracking

Shopify Overview and in-Depth Walk-through

Light in the Box

4: Light in the Box

Light in the Box is a fashion orientated online retailer which focuses on selling popular brands at bargain prices. This allows it to distinguish itself against the tech heavy product lines of other options here and makes it an ideal spot to purchase your clothing and accessory needs.

Light in the Box offers a wide selection of brand name products in clothing, sunglasses, watches, bags, shoes, jewellery, kitchen, furniture, and many other categories. Just by visiting the home page, you can see the latest deals and sales or browse the new product arrivals which always features an impressive collection.

Light in the Box allows you to still buy the brands you love without having to empty your bank account. If you use Amazon to buy brand-name items, then Light In The Box is your best alternative as you’ll quickly rack up savings to be spent on even more great brand name items.

Light in the Box Overview

Popular CategoriesShips ToBest Features
Fashion (clothing, bags, shoes, accessories)WorldwideBrand names at great discounts (factory direct)
Lifestyle & outdoors Massive collections
Home & garden Local warehouses mean quick delivery


5: TomTop

TomTop is a great Amazon alternative and one of China’s leading e-commerce retail platforms with shipping capacity across the globe. TomTop is best used for bulk orders but can also deliver competitive pricing on single item products.

Categories on TomTop are comparable to other large online retailers with electronic devices, garden equipment, clothing, accessories, health, sports, car and games making up the majority of stock that TomTop offers.

Regardless of the categories selected you’ll find great ranges and competitive pricing with purchases also helping you earn TomTop reward points which can be traded down the line for coupon codes and other discounts.

TomTop is fast becoming a leading retailer with its tens of thousands of items spanning dozens of categories. With shopping to over 100 countries you’ll also be well served from anywhere in the globe.

TomTop Overview

Popular CategoriesShips ToBest Features
Electronics & TechnologyWorldwideTomTop reward points program to unlock coupons
Apparel & Jewelry Always has the latest tech products


6: 3DCart

You might not be looking to compete with Amazon, but maybe you’re looking to start your own eCommerce presence rather than selling through the Amazon options for sellers.

3DCart is a great option if this is your plan thanks to its strong features and cheap subscription prices that are limited by max products rather than by limiting features. This makes 3DCart preferable to Shopify depending on your business structure so be sure to run the numbers before choosing your preferred platform.

With 3DCart, it is super easy to create your own store from the variety of templates, share through social media, and print off vital shipping information to streamline your processes. 3DCart, unlike other options, is also free from ongoing transaction fees that might eat your profits.

Start the next Amazon or simply move away from selling on Amazon with 3DCart. Alternatively 3DCart allows you to combine your brick and mortar presence with the online thanks to their point of sale systems.

3DCart Overview

Popular CategoriesShips ToBest Features
Establish your own ecommerce website selling any (or all) categories of productsUp to store ownerPoint of sale implementation with brick and mortar stores
  Plans based on volume not features


7: DHGate

DHGate is another one of the big online shopping sites like Amazon that has been expanding rapidly in recent years to offer a vast number of products from a number of categories.

DHGate’s combination of large selection and numerous bargains (often backed with a price guarantee) makes it a definite win for shoppers. DHGate also offers competitive shipping on a number of products and a reward system and combines this with deal-of-the-day specials.

DHGate is a great website for getting quality products at good prices thanks to their focus on protecting the buyer but also serving them with the best price possible.

DHGate Overview

Popular CategoriesShips ToBest Features
ApparelWorldwideBuyer protection
Baby, kid & maternity Daily deals
Luggage & travel VIP program
Toys & gifts  


8: Everbuying

Everbuying is a popular store focusing on a huge range of electronics. The website covers items such as cell phones, tablets, computers, car electronics, computer accessories and other technology orientated items. Everbuying also features clothing, toys, homewares, beauty and outdoor equipment.

Whether you’re looking for a gadget for yourself or need something for a gift, Everbuying is perfect. It has thousands of product items with great savings compared to other retail prices, saving you a small fortune if you are a regular gadget buyer. You’ll also be able to access all sorts of free shipping deals.

For your electronic needs there is no better option than Everbuying simply because of the shipping deals, bargain prices, and huge range.

Everbuying Overview

Popular CategoriesShips ToBest Features
EllectronicsWorldwideRewards program
Apparel 30 day money back and 90 day repair options
Toys & Hobbies  

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10 Sites Like eBay: Other Websites to Buy and Sell On

Can’t find what you want on eBay, or looking for somewhere else to sell your products? There are plenty of sites like eBay available (for both buyers and sellers).





Amazon Affiliate Program Alternatives

Amazon’s Affiliate program (“Amazon’s Associates”)  is great. The huge selection of products, as well as the high conversion rates – really increase your earnings. And still, many affiliates choose to also work with other similiar affiliate programs (Amazon’s competitors). Here are few reasons to do so :

  • Problems With Your Associates Account – If you don’t follow Amazon’s terms of service and rules, your account may be banned. Any new account you will open will eventually be linked to your previous one, and may be banned as well.
  • Low Commissions -The  more sales you make on Amazon, the bigger the commission percentage you will get. But many affiliates just can’t bring enough sales, and therefore only receive %4 or %6 per sale. With other affiliate programs, they can earn more than that.
  • Increase Profits – Many times, there are products than other websites sell for cheaper than Amazon. If your website visitor decides to buy from eBay for example – why not earn money as well?
  • Faster Payments – Your Amazon earnings are paid about 60 days after the end of the month for which they are being paid. Many Internet marketers got used to getting paid much sooner, and therefore prefer/also work with other retail affiliate programs that offer faster payments.
  • Payment Options – If your are located in the USA – Amazon can directly deposit your earnings to your bank account. But if you are located outside the USA – Amazon will send you a check (or an online gift certificate – as you choose). You have to wait until it arrives, and then wait until it clears. Also, check processing fee applies, and they can be significant if you are not earning much with Amazon. Some affiliate programs offer better payment options (like PayPal) for international affiliates .

Now, don’t get me wrong. As mentioned before, Amazon’s Associates (affiliate program) is awesome. I’m not saying you shouldn’t work with them. All I’m saying is that in many cases , you should also work with additional affiliate programs. Here are few of them :

eBay Partner Network


eBay is one of the biggest online retailers in the world. One if it’s biggest advantages is the fact that MANY products sold there are shipped worldwide (sometimes even for free). That’s really good if some of your website visitors are not from the USA.  Also, on eBay you can find many very cheap and generic products like headphones, cables, adapters etc..

Joining eBay Affiliate Program

It’s really easy and only takes few minutes (apply here). Make sure to read eBay’s Partner Network Agreement and Code of Conduct. Your application will be reviewed in few days and you’ll receive an e-mail regarding that. If your website is well built and contains high-quality content you will be probably get accepted without any problems.

eBay Affiliate Commissions

eBay pays publishers based on the traffic they send. The amount paid based upon a percentage of eBay revenue (that can be actually pretty high). More information can be found on this page.

Contact eBay’s Affiliate Team

You can send them questions or messages using this form . Their affiliate team is excellent and very professional.


Zappos Associates Program

Zappos mostly sells clothing products, and is owned by Amazon (keep in mind that their Associates program is separate from Amazon’s program). Considered to be one of the biggest online shoe stores online.

Joining Zappos Associates Program

You can join their affiliate program on CJ.com .

Zappos Affiliate Commissions

Up to 18% (new customer). Full details can be found on CJ.com (link above).


BestBuy Affiliate Program

On BestBuy’s website you can find thousends of different products. Their affiliate program commission rates are not as high as Amazon’s, but you can surly earn well with them as well.

Joining BestBuy Associates Program

You can join BestBuy’s Affiliate Program on Rakuten (Linkshare) . You can also get access to their API.

BestBuy Affiliate Commissions

Up to 4%. Full details can be found on Rakuten (link above).

Contact BestBuy

Their affiliate team e-mail can be found here.

Banggood Affiliate Program

Banggood is a Chinese online store that sells tens of thousends of different products. They offer worldwide free shipping, and super low prices.

Joining Banggood Affiliate Program

Become a Banggood affiliate here.

Banggood Affiliate Commissions

Up to 8%. Full details can be found on Rakuten (link above).

Contact Banggood



As you can see, there are many other online retailers that offer well paying affiliate programs. I recommend checking and testing few of them. In many cases, by posting affiliate links to other online stores and not only Amazon, you can increase your earnings.


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8 shopping sites like Amazon that are giving it a run for its money

The best online shopping websites that are like Amazon.

Amazon is one of those sites that fuses the department store with the marketplace to offer you practically everything (even the kitchen sink) either… Read more →

Sites like Amazon

  1. eBay
  2. Book Depository
  3. Bookworld
  4. DealsDirect
  1. Latest Buy
  2. Etsy
  3. Buy.com
  4. AliExpress

Do you want to shop at Amazon? If your answer is yes, click here:

Shop Amazon now

1. eBay – One of the biggest names in the biz, this online marketplace lets users sell their unwanted goods at a set price, meaning you can snap up a bargain for less.

Like Amazon, eBay is one of those sites where you find just about anything you’re after. They have auction listings for individuals and stores where you can bid for products and, if you’re lucky, grab a massive bargain. They also have shops from major retailers where they tend to sell their overstock at a fraction of the price.

  • eBay is a trusted and secure marketplace that offers payment fraud protection for its buyers via PayPal
  • eBay works on a feedback system, so you can feel assured you’re monies are safe when you purchase from someone with a high rating
  • As it’s an auction site, you never know how cheap you could end up paying for something. If you play your cards right, you could score something for less than nothing

Shop eBay now

2. Book Depository – It stocks thousands of books and offers free delivery. Yup, if you haven’t cottoned on to Book Depository yet, you’ve been living under a rock for way too long.

While Amazon does for the Kindle, Book Depository does for the good old paper/hardback. It offers millions of books at competitive prices and delivers it all absolutely free to Australia and many other destinations around the world.

  • Free delivery
  • Delivery within 5-8 business days.
  • Huge variety of books
  • 30 day returns

Shop the Book Depository site

3. Bookworld – Shop an Australian bookstore that offers a flat delivery rate and offers a best price guarantee. Even against Amazon.

You’re not losing it. We mean it when we say that Bookworld offers a best price guarantee against Amazon. It’ll knock 10% off if you find the same book at a lower price. Sure, their variety might not be as large as Amazon’s, but there are bargains in best price guarantee offers.

  • Best price guarantee (Will beat Amazon by 10%).
  • $5.50 flat rate delivery
  • 30 day returns

Shop the Bookworld site

4. DealsDirect – Searching for bargains? DealsDirect has a high turnover of household and everyday goods for you to browse and snap up.

DealsDirect is one of those department stores that sells everything. It really it your one-stop-shop for your everyday needs.

  • Fast and (sometimes) free shipping
  • Australia based
  • Click 2 Collect option available
  • 30 day returns

5. Latest Buy – For an online department store with a little more quirk, turn to Latest Buy.

Latest Buy specialises in gifts and gadgets to inspire and amaze. I mean, who else would sell gold ball finder glasses? Yes, they do exist.

  • Free 365 day returns
  • $8.95 flat delivery fee
  • Free delivery for orders over $150
  • Same day dispatch

Shop the Latest Buy site

6. Etsy – Buy boutique direct from the seller and own something that’s truly unique.

Etsy is the home of personal boutiques. People worldwide put their creations on the market for you to purchase and customise. You could literally get lost in the multitude of shops and incredible pieces that people have to offer.

  • Shop Australia or the worldwide marketplace
  • Unique, homemade gifts and items
  • Secure transactions

Shop the Etsy site

7. Buy.com – Also known as Rakuten, Buy.com is home to over 17 million products. That’s a lot of shopping.

Hailed as one of the top three ecommerce sites in the world, Buy.com is an online auction site with a highly competitive price. Electronics, books, sporting equipment, fashion. You name it, Buy.com sells it.

  • 24/7 customer assistance
  • Rewards points for shopping with them
  • Low price guarantee
  • No Australian shipping, but you can use ShopMate to make purchases to be sent to Australia

Shop the Buy.com site

8. AliExpress – Completely understated, Ali Express is one of the largest online supermarkets in the world. Guess what? It has everything and more.

Businesses turn to Ali Express to buy material and products in bulk direct from the manufacturer or supplier. In other words, if you’re a business, then this is your business. If not, you can still find plenty to appease as a consumer.

  • International delivery available
  • Buyer protection
  • Wide variety

Shop the AliExpress site

Does Amazon.com ship to Australia?

Yes! Though the prices will vary. Amazon.com doesn’t offer free shipping to Australia, and the cost varies depending on the size and weight of your item/s. So you might like to weigh up your total bill before hitting the ‘confirm’ button.

Note that not all items can be shipped to Australia. For example, physical gift cards cannot be posted to an Australian address. If this is the case there is a way around it. And the way is ShopMate. This Australia Post initiative is essentially a freight forwarding service that allows you to shop like an American. Sure, there’s a fee involved, but when you weigh up the cost compared to purchasing the same item in Australia it very much might be worth your while.

Which online department stores have a book variety as large as Amazon?

One of the biggest sellers for Amazon is its book finds. Alternatives include:

    1. Book Depository: With millions of books and free shipping to Australia, you can’t really go too wrong with these guys.
    2. Booktopia: If you want to shop Australia without overpaying for your read, these guys will take care of you.
    3. Angus & Robertson: You know the name, they’ve been educating and entertaining Australians for decades. Well, they’re still at it online and what’s more, they offer free shipping for orders over $30.
    4. Bookworld: Not only are they Australian, but Bookworld guarantees they’ll beat Amazon by 10% (conditions apply).

Which online department stores like Amazon are Australia-based?

Whether you’d prefer to shop Australian or just don’t want to have to deal with international shipping times and fees, these Australian alternatives should be on your go-to list:

    1. DealsDirect: It’s not considered Australia’s #1 online department store for nothing, you know.
    2. Latest Buy: This store might not have such a vast variety of items, but it knows a quirky and unique gadget gift when it sees one.
    3. Topbuy.com.au: Hundreds of thousands of products at discount prices. If you’re looking for that everyday party accessory or work wear, try these guys out for size.

Which online marketplaces sell DVDs like Amazon?

Another big seller for Amazon are hard-to-find DVDs. While these can be difficult to find in Australia, you can always try auction sites like eBay, CQout, and Bonanza to see what sellers are offering. Alternatively, you never know what treasures you might find on DVD dedicated websites like DVDland.

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