Social Media Marketing: An Hour a Day
Helps readers create a comprehensive strategy and teaches social media marketing best practices as readers launch, measure, and tweak the strategy. It covers everything from how to pitch the initiative internally to how to best use the available distribution and measurement tools.
Turn customer conversations about your brand, product, or company into a competitive advantage with this practical guide from social media marketing expert Dave Evans. You’ll discover the sweet spot of social media marketing, ways to pitch a campaign inside your company, the most effective measurement tools, and much more.
Facebook Marketing: An Hour a Day
The comprehensive guide for marketers wanting to reach Facebook’s 500 million users. It explains how to leverage all that Facebook has to offer, everything from fan pages to events, applications, the Facebook advertising platform, and tools for tracking and measuring results.
Plan and launch a successful Facebook marketing campaign by learning how to leverage everything Facebook has to offer, including great tools to help you measure and analyze to find out what’s working. Get the very most out of fan pages, Facebook Connect, Facebook’s advertising platform, and more.
Twitter Marketing: An Hour a Day
Features practical advice and step-by-step instruction for crafting a plan, attracting and engaging followers, leveraging contests and other promotional vehicles, and monitoring and measuring efforts.
Leading social media expert Hollis Thomases shows you how to craft Twitter marketing strategies that can be scaled to any organization or market. Get to know your potential customers, start using contests and other promotions to engage followers, learn how to analyze your results, and find out more in this jam-packed guide!
YouTube and Video Marketing: An Hour a Day
A program that helps readers craft a comprehensive video marketing strategy, use core video optimization and keyword techniques, produce content that looks professional and is compelling enough for readers to share, and successfully leverage all of YouTube’s deep features, exploring everything from optimizing channels and video pages to using YouTube’s analytics tools.
Internet video expert Greg Jarboe helps you develop and deploy a comprehensive video strategy that works. You’ll learn how to create and fine-tune your YouTube channel, how to choose keywords and optimize your video for search visibility, and how to create compelling videos that viewers want to share.
New! Pinterest Marketing: An Hour a Day
Develop and implement a Pinterest marketing strategy with this step-by-step guide
Pinterest is the fastest-growing social media platform, with more than 80 percent of its users women between the ages of 25 and 54. Learn to reach this desirable market by following the advice in this step-by-step, task-based guide! It explains Pinterest’s unique appeal and fundamentals, then shows how to develop a strategic marketing plan, set up an account, curate winning content, find followers and track and monitor Pinterest traffic. The popular “An Hour A Day” format uses a detailed how-to approach with case studies, tips, interviews and more.
- Learn how craft, implement, measure and optimize a successful Pinterest marketing plan
- Explore the factors behind Pinterest’s appeal and learn how to develop a plan based on your business’s core goals, then implement it and monitor the results
- Review case studies and interviews with successful Pinterest marketers to use as guidelines for your own campaigns
Pinterest Marketing: An Hour a Day gives you the know-how and the confidence to market your business on today’s hottest social media platform.
**Can be purchased separately or at a discounted price with the Marketing with Social Media: Hour a Day Collection